Before DemoRocket was replaced by its successor company SimpliMotion™, this was going to be the revamped look for the aging Flash demo site. The idea was to convey the change in focus from being a Flash demo service, to a higher-end product video service that was compatible with the mobile age. The hope was to create a look and feel that appeared to resemble cut-out shapes in motion, and one that was also somewhat photorealistic at the same time. All-the-while, the elements needed to feel uncluttered, simple, and to-the-point.
