Zero is a product line of cordless power stations, and is a sub-brand of Tofasco. The website design took cues from the elements and edginess of the logo: which features two red dots over the "O" and collectively with the "O" mimics the wireless connecters designed for mobile devices that the product uses. Sharp, mysterious, and sleek metal were feelings I wanted to convey in the branding. This carried over into the packaging and product videos as well.
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