This magazine ad highlighting Epson projectors had a specific target audience for houses of worship and other church-related facilities. The ad ran in a couple of church audio/visual publications, and on it's first run (seen above), had a plug to visit Epson's booth at the Worship Facilities Conference & Expo (WFX) in November of 2011.
This particular ad was challenging, mainly for two reasons. Even though the targeted buyer group is mostly (if not entirely) comprised of evangelical and non-denominational Christians, the ad still needed be generalized and have appeal to all religious groups. Therefore, no religious icons or symbols were allowed in the ad. To make matters more difficult, stock photography options for contemporary religious scenarios seem to exist in very limited quantities. It took five images to create the final main image, plus a significant amount of cutting, distorting, effects creating, and color correcting. In the end, however, the result was well worth the trouble.
